How should visual information be used in analytic products?

The most effective use of visual information in analytic products is to reinforce the written analysis and address information gaps. This approach ensures that visuals serve a purposeful role in enhancing comprehension and clarity. When visuals are integrated thoughtfully, they can help illustrate complex data, highlight key points, and provide context that may not be easily conveyed through text alone. This strategic use of visuals allows analysts to communicate findings more effectively, making it easier for the audience to grasp and retain crucial information. The intention is not merely to embellish the material but to strengthen the overall analytic narrative. Thus, the alignment of visuals with the written content not only supports the primary message but also fills in any areas where textual descriptions may fall short, leading to a more comprehensive understanding of the analysis presented.